In September 2019 we launched our first Content Design Academy. 18 students had the chance to work on the content for a charity website – from initial discovery to producing publishable content. We have since successfully run our second academy. 

In the first year we were excited to work with Action Duchenne.

Their vision:

To have a world where lives are no longer limited by Duchenne muscular dystrophy.

They had 3 overall core objectives to deliver their work: 

  • developing effective treatments for all by funding research, educating clinicians and researchers, supporting clinical trials and campaigning for access.
  • building a community by uniting families, educating about Duchenne and raising the profile of the condition to a wider audience.
  • striving for a more inclusive society by promoting the importance of human equality, day to day acceptance of disability and accessibility.

If you’d like to be considered next time, please see below. 

Considerations for the charity

To partner with us, you’ll need to: 

  • be small (turnover less than £1m a year)
  • have some user research
  • be available for 6 of the 12 sessions, including the first and last session
  • let us talk/blog/communicate about the process (forever)
  • give an interview for our marketing purposes
  • publish the provided content

There will be no cost to you apart from travel and some time investment.

What you will get out of the academy

At the end of the project you will get evidenced, accessible and user-centred content that you can publish or use to inform future content decisions.

You will have seen the process and understand the decisions and why they were made. Our content designers will have to explain it to you in a persuasive manner.

Your involvement

As we through the different stages of the project we will invite you to some of the sessions. Students will explain to you what decisions they have made on the new content and discuss these with you.

You’ll be updated at each stage – just like a a client on a real-life project. Ideally, we would like you to attend around 4 sessions.

How to apply

Email to tell us why you might be a good fit.

We might get back to you with some questions.

What happens next

  1. Once we have chosen a charity, we will let you know.
  2. We will write to all students who registered an interest and ask them if this is a subject they would like to work on.
  3. Students can apply on a first come first serve basis.
  4. Once we have filled the course, we will send you a detailed outline what will happen over the 14 weeks and when we will need your time.
  5. You attend 4 sessions, the first and last and 2 other sessions we agree on.